Madlib & Mark Ronson Pair Up for Coca-Cola’s “Recycled Records”
Photo Credit: The Coca-Cola Company
Coca-Cola has teamed up with production legends Madlib and Mark Ronson for new interactive music campaign “Recycled Records.”
Madlib and Mark Ronson are taking their production expertise to Coca-Cola. On Wednesday, the beverage corporation announced that the two artists are partnering for new interactive music campaign “Recycled Records,” with an original EP consisting of sounds taken from the bottle-to-bottle recycling process. “Recycled Records” also features an immersive sound library and short film narrated by rap veteran MC Lyte.
While fans of Madlib and Ronson will have the ability to listen to the producers’ seven DIY tracks, they’ll also have an opportunity to remix the songs using a sound library through an interactive beat machine, creating their own innovative material. Using chopped, looped, and distorted recycled sounds along with vocals, the collection includes songs that reference celebrate Sprite, Fresca and Seagram’s transition from green to clear packaging, a nod to the ongoing process of recycling.
“A great sample doesn’t have to come from other music, it just has to make you move,” said Madlib in a press statement. “The thud of a plastic bottle going through a recycling facility is, in its own way, a piece of art, it has the ability to transform. Being able to take sounds from the recycling process that are so different from what I’ve used in the past, and flipping it into a whole new format, is a great example of the versatility of sound. Now any cat has the opportunity to make some dope sounds of their
own.”
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